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 General functioning of Marketing Department |
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1. The main activities of the Marketing Department are disposal plots for residential, commercial & other uses as well as built up premises for the main uses of housing & commercial.
Marketing of plots
2. CIDCO is developing Navi Mumbai in a planned manner with balanced land uses in various nodes. Accordingly, the saleable plots are earmarked for various uses (like residential, residential + commercial, warehousing, information technology etc.) by the Planning Department. The Marketing Department disposes these plots for various planned uses.
3. The Corporation generally disposes the plots through open tender.
Marketing of housing and commercial premises:
4. The Corporation develops residential complexes to meet the housing needs as well as commercial complexes to promote employment base in Navi Mumbai. As on today, CIDCO has developed over one lakh housing units mainly for the LIG and MIG categories and the housing developed by CIDCO always commands a very high response in the market.
5. CIDCO disposes of the built-up premises on 'first-come-first-serve' basis at fixed rate after ascertaining market response through advertisements.
6. The Marketing Department also deals with the marketing promotional activities viz. marketing communications, advertisements and exhibitions.
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