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 Public Relation Department |
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The Public Relations Deptt. of the Corporation acts as an Interface between the Corporation and the Public at large. This Interface can be defined with more clarity – Interface between the Corporation and its Customers as well as Interface between Corporation and Media at large.
While the Public Relations Deptt. acts as an Interface, in a broad sense, it uses the tools such as print media , electronic media, internet, photographs, website, press notes, handouts, information brochures, articles, news and other communication tools to inculcate information about the Corporation. In a way, it strengthens the ties between the Corporation and its customers.
It also uses different vehicles of modern communication such as In-house journal, exhibitions, cultural interface, as a means to provide information and strengthen relationship. As a Corporate Communication Deptt. of the Corporation, it releases the marketing, corporate, civil and other notices to attract specific customers.
The Public Relations Deptt. provides information to its customers, maintains clip bank, data bank, prepares design layouts for quality information brochures, prepares corporate films, power-point presentation, organizes press visits, press conferences, releases news and feature articles about the Corporation, its achievements, new projects, organizes interviews of its senior officials with media, etc.
The Corporations Public Relations department is served by 3 PR professionals and allied staff.
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