IT & SP

General functioning of Marketing Department 1. The Marketing Department is the revenue earning Department to the Corporation. The main activities of the Marketing Department are disposal plots for residential, commercial & other uses as well as built up premises for the main uses of housing & commercial. The Department also disposes the special projects. Marketing of plots: 2. CIDCO is developing Navi Mumbai in a planned manner with balanced land uses in various nodes. Accordingly, the saleable plots are earmarked for various uses (like residential, residential + commercial, warehousing, information technology etc.) by the Planning Department. The Marketing Department disposes these plots for various planned uses. 3. The Corporation disposes the plots through open tender. Marketing of housing and commercial premises: 4. The Corporation develops residential complexes to meet the housing needs as well as commercial complexes to promote employment base in Navi Mumbai. As on to day, CIDCO has developed over one lakh housing units mainly for the LIG and MIG categories and the housing developed by CIDCO always commands a very high response in the market. As a part of promoting the employment base, CIDCO has also developed the Infotech Parks at Vashi and Belapur. Special Projects: 5. These include projects like Integrated complex at Seawoods Railway Station, Multiplex, Golf course, Amusement Park etc. 6. The Marketing Department also deals with the marketing promotional activities viz. marketing communications, advertisements and exhibitions. Other functions: 7. Some of the property transactions lead to litigation. Therefore, the Department also handles the court cases pertaining to the litigation matters. Activities of GM (IT & SP) Department I. Marketing Process a) Pre-marketing activities Identification of Properties available for sale Evolving suitable marketing strategy b) Marketing Advertisement Tendering process c) Post Marketing Allotment of the property Receiving of the payments Execution of Agreement 1. Marketing of built-up properties: (a) International Infotech Park, Vashi (b) International Technology Centre, Belapur (c) Station Complexes at Sanpada, Juinagar, Nerul (d) Marketing of premises at New Station Complexes. 2. Marketing of Plots in Sector 30A, Vashi. 3. Special Project (a) Golf Course and Country Club at Nerul (b) Integrated Complex at Seawoods railway Station (c) Amusement Park at Kharghar and other Special Projects. 4. Allotment of plots to MRT Sufferers falling in Kalwa-Turbhe Railway Project. 1. Marketing of built-up properties: The Corporation has developed five state of the art Railway Station Complexes on Mankhurd Belapur Railway Corridor namely Vashi, Sanpada, Juinagar, Nerul and Belapur Railway Station Complexes. Subsequently Vashi and Belapur Railway Station Complexes were declared as International Infotech Park, Vashi and International Technology Centre, Belapur to attract growing IT sector in Navi Mumbai. International Infotech Park, Vashi is turned to be one of the finest maintained IT parks in the country and is favored destination for many leading IT companies. (a) Leading Companies at IIP, Vashi · 3i Infotech Ltd. · Tracmail India Pvt. Ltd. · Cyquator Technologies · Sify Ltd. · STPI · VSNL · Patni Computer Systems Ltd. · Times of India · Ellipse International · BSEL Infrastructure Realty Ltd. · Tata Teleservices Ltd. · Indus Exim Pvt. Ltd. · ITTI Ltd. · Research4 · MTNL · Inter connected Stock Exchange of India Ltd. (b) International Technology Centre, Belapur: International Technology Centre, Belapur is built on Belapur Railway Station Complex. The Leading Companies at ITC, Belapur are as under: · WIPRO Technologies Ltd. · Labindia Instruments Pvt. Ltd. · Shell Transource Ltd. · Tandon Infotech Solution (P) Ltd. · Maxval Technologies Pvt. Ltd. · Green Point Technology Solutions (India) Ltd. · State Bank of India · Maharashtra Public Service Commission Various IT companies and organisations are approaching the Corporation to establish their offices at ITC, Belapur. Infrastructure Facilities available at IT Parks Power Supply: · Continuous power supply from two HT feeders at IIP, Vashi · 5 MW load is available. State of the art data connectivity: · Data connectivity facilities by STPI and VSNL upto 140 mbps alongwith Satellite earth station at IIP, Vashi · State of the art telecommunications by Optic Fibre Cable and an independent RSU connected to main digital exchange by OFC · ISDN services with voice data, video conferencing, e-mail and fax Other facilities: · Centrally controlled services through highly advanced Computerised Integrated Building Management system · High speed, High capacity lifts · Multi tiered security · Modern fire fighting facility with Computerised control · High capacity DG sets as stand by power supply for common services (c) Sanpada, Juinagar and Nerul Railway Station Complexes: Railway station complexes at Nerul, Juinagar and Sanpada were kept as commercial complexes and marketing the premises as per the approved Board Resolution. The Corporation has from time to time framed different marketing strategies to sell the premises and targeted different groups. Salient Features of Station Complexes: 1. Sanpada Station Complex: · Located on Mankhurd Belapur railway line, adjoining the Sion-Panvel expressway · Close to APMC market · Easily accessible from all parts of Navi Mumbai and Mumbai by Rail and Road. Leading companies at Sanpada station complex i. Apparel Export Promotion Council ii. Office of the Regional Manager, State Bank of India iii. Orbit Technologies (P) Ltd. iv. Efforts Marketing Pvt. Ltd. v. Rasoi Veg & Non-veg Restaurants (P) Ltd. vi. Destiny Enterprises vii. Kiosks – 88 Nos. are proposed to be sold on tender basis 2. Juinagar Station Complex: · Located on Mankhurd Belapur railway line, adjoining the Sion-Panvel expressway and Thane Belapur road · Well located and aesthetically beautifully designed · Easily accessible from all parts of Navi Mumbai and Mumbai by Rail and Road. 3. Nerul Station Complex: · Located on Mankhurd Belapur railway line · Nerul is a prosperous and largest node provides great opportunity for business · Easily accessible from all parts of Navi Mumbai and Mumbai by Rail and Road. (d) New Station Complexes: 1. Kharghar Station Complex · Located on Belapur-Panvel railway line · Kharghar is a prosperous and largest node, provides great opportunity for business · Kiosks and restaurants – 22 Nos. have been sold recently on tender basis at an average rate of Rs.13,471 per sq ft. 2. Khandeshwar Station Complex · Located on Belapur-Panvel railway line · Kiosks – 12 Nos. are proposed to be sold on tender basis 3. Airoli and Ghansoli Station Complex · Located on Thane-Turbhe railway line 2. Marketing of Plots in Sector 30A, Vashi · Sector-30A Vashi is designated as International Infotech Park at Vashi. · The plots are reserved and allotted as under: i. State Government Guest House ii. Plots to IT Companies iii. Star Hotels iv. Multiplex & Family Entertainment Complex v. Commercial Malls vi. Exhibition ground vii. C + R uses 3. Special projects: 1. Integrated complex at Seawoods Railway Station: a. Seawoods Railway Station is located on Mankhurd-Belapur Panvel railway line between Nerul and Belapur stations. Location wise, Seawoods railway station falls in Nerul node. Nerul is one of the well-developed nodes of Navi Mumbai and in the present real-estate scenario, CIDCO has been receiving good rates to the plots located in this node. b. Seawoods railway station is also a part of the Seawoods-Uran Railway Line, which gives connectivity to Navi Mumbai Special Economic Zone (NMSEZ) and the other areas of south Navi Mumbai. The Seawoods-Uran railway corridor is being presently developed by CIDCO, on the lines of other railway corridor projects already implemented in Navi Mumbai. c. CIDCO is envisaging a unique and iconic development of integrated complex at Seawoods Railway Station. This Complex, having the potential for development of approximately 2.5 million sq. ft. of commercial development and also having a railway station attached on one hand and all the amenities and facilities to support such development on the other, is expected to be a landmark development in Navi Mumbai. d. The project consists of development of an integrated complex spanning over an area of 16.16 hectare with FSI 1.5, which gives a total built up area of approx. 2.5 million sq. ft. The project also requires accommodating a railway station, railway offices and allied services for railway commuters like parking, circulation, discharge from the station, public utilities etc. e. CIDCO has already appointed a reputed consultant CRISIL Ltd. and Jones Lang LaSalle consortium to carry out the market demand and financial feasibility study. The Consultants have already carried out the market demand analysis and their assessment of the project is encouraging us to take our mission further. The brief product mix suggested by the consultant is retailing including Multiplex, Office including IT offices and Hotel. 2. Golf Course and Country Club: Location: Nerul Type: 18 Hole, International Standard Golf Course Area: 37 Ha. Present Status: - Tenders were invited and the technical bids are being re-evaluated as per order of Hon'ble High Court. - Unsuccessful bidder went to the Hon'ble High Court and the Court has granted status quo 3. Amusement Park: Location: Kharghar Present Status: Planning Stage Marketing Communications: This Department also deals with the advertisement works related to marketing. · In-charge of Electronic Studio · Preparation and co-ordination of marketing communications